Case study / Official mobile app
JuventusOne club. A whole community.
Bringing matches, media and teams together in the official Juventus app. Navigation and interface design that connect the club with its supporters.
- My role
- Concept, navigation and UI/UX
- Platforms
- iOS & Android
- Agency
- Origins Digital
Results & impact
7 years of mobile design, from UX to delivery.
- Active installs
- 1M+
- Average rating
- 4.8/5
- Across platforms
- Session duration
- +25%
- Development time
- −30%
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1M+ active installs · 4.8/5
An average rating of 4.8 stars across platforms.
Dual-axis navigation
Horizontal and vertical navigation that improves content discovery and retention.
25% longer sessions
An increase driven by a unified experience bringing together matches, media and fans.
A redesigned design system
A complete redesign ensuring visual consistency across every section.
30% less development time
Modular components reused across the website and app.
Annual updates
Updates aligned with the club’s visual identity and digital strategy.
Every service in one place
Ticketing, live statistics and exclusive content integrated into a single interface.
Recognised by Apple and Google
For interface consistency and the product’s evolution.
01 / Context
Make complexity feel simple.
Rich content can quickly make an app difficult to navigate. The challenge: clarify the hierarchy, express the club’s identity and make it natural to move from a match to a video, then to a team or player.
Navigation system
Rethink the fan experience through dual-axis navigation.
Media and content
Bring every match and story into a dynamic ecosystem.
Brand identity
Translate Juventus’s bold visual identity into a digital experience.
Fan engagement
Build a stronger emotional connection with the community.
02 / My role
My contribution, from design to production.
Defining the structure and navigation logic
- Detailed wireframes exploring horizontal and vertical interactions.
- User journeys that simplify the content hierarchy and supporter experience.
- Several iterations to refine usability and clarity.
Translating the Juventus identity into UI
- A complete UI system and component library.
- Bold visuals balanced with functional minimalism.
- Production-ready layouts optimised for iOS and Android.
03 / Process
A shared, iterative process.
Discover
Understand the needs, audience and technical constraints with the client and product team.
Define
Set the scope, organise journeys and align on the user experience.
Design
Explore wireframes, prototype interactions and build the visual system.
Deliver
Review feasibility, document decisions and prepare development handoff.
04 / Solutions
The experience, feature by feature.
Making key content easier to find
- Simplified information architecture to help users find their way between sections.
- Smoother discovery across news, matches and media.
- A revised visual hierarchy for readability in both themes.
Making match data easier to read
- Redesigned performance indicators for quicker reading.
- Dynamic statistics modules to follow the match as it unfolds.
- A more structured interface bringing together the feed and contextual data.
Giving live coverage a dedicated space
- A dedicated space highlighting real-time match events.
- New live cards bringing together the score, highlights and match status.
- Complementary formats, including live audio, to enrich match coverage.
05 / Final design
The experience, screen by screen.
Design outcome
A dual-axis navigation system, more structured journeys and a shared visual direction across club news, matches and profiles.
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